In these two projects, I worked on the communication strategy for the thrifting initiative at Galpón de Ropa. The objective was to attract new clients by highlighting the brand’s sustainable and approachable character. Galpón De Ropa is a fashion secondhand brand. They buy and sell new and used clothing. It has a clear purpose: recirculate all the clothes in the world. Being a certified B company, they use the force of the market to provide solutions to social and environmental problems.